Impact of sales promotion on customer intention to purchase high involvement product / Teck-Weng Jee
Sales promotion is a very common targeting strategy used by retailers, yet personal value and sales promotion technique preferences that contribute towards customer satisfaction and intention to purchase high involvement product are largely unknown. This study adopted pseudo-experimental factorial d...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA Cawangan Sarawak
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/33459/ |
| _version_ | 1848808288473317376 |
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| author | Jee, Teck-Weng |
| author_facet | Jee, Teck-Weng |
| author_sort | Jee, Teck-Weng |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Sales promotion is a very common targeting strategy used by retailers, yet personal value and sales promotion technique preferences that contribute towards customer satisfaction and intention to purchase high involvement product are largely unknown. This study adopted pseudo-experimental factorial design, with the aim of examining the difference in purchase satisfaction and behavioral intention between consumers’ different personal value and sales promotion techniques preferences for high involvement product from retailing service perspective. The findings from this study expand current knowledge on similar areas of sales promotion where this study details the variance effect of personal value and sales promotion techniques preferences on purchase satisfaction and behavioral intention. The study suggests to practitioners that it is crucial to understand the impact of personal value and sales promotion techniques preferences, particularly when selecting appropriate strategies for better market segmentation and targeting for high involvement product |
| first_indexed | 2025-11-14T22:56:20Z |
| format | Article |
| id | uitm-33459 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:56:20Z |
| publishDate | 2018 |
| publisher | Universiti Teknologi MARA Cawangan Sarawak |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-334592022-08-26T09:07:46Z https://ir.uitm.edu.my/id/eprint/33459/ Impact of sales promotion on customer intention to purchase high involvement product / Teck-Weng Jee ijsms Jee, Teck-Weng Economics Population research Commodities. Commercial products. Generic products Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling L Education (General) Sales promotion is a very common targeting strategy used by retailers, yet personal value and sales promotion technique preferences that contribute towards customer satisfaction and intention to purchase high involvement product are largely unknown. This study adopted pseudo-experimental factorial design, with the aim of examining the difference in purchase satisfaction and behavioral intention between consumers’ different personal value and sales promotion techniques preferences for high involvement product from retailing service perspective. The findings from this study expand current knowledge on similar areas of sales promotion where this study details the variance effect of personal value and sales promotion techniques preferences on purchase satisfaction and behavioral intention. The study suggests to practitioners that it is crucial to understand the impact of personal value and sales promotion techniques preferences, particularly when selecting appropriate strategies for better market segmentation and targeting for high involvement product Universiti Teknologi MARA Cawangan Sarawak 2018-06 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/33459/1/33459.pdf Jee, Teck-Weng (2018) Impact of sales promotion on customer intention to purchase high involvement product / Teck-Weng Jee. (2018) International Journal of Service Management and Sustainability (IJSMS) <https://ir.uitm.edu.my/view/publication/International_Journal_of_Service_Management_and_Sustainability_=28IJSMS=29.html>, 3 (2). pp. 1-22. ISSN 2550-1569 http://www.ijsmssarawak.com/ |
| spellingShingle | Economics Population research Commodities. Commercial products. Generic products Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling L Education (General) Jee, Teck-Weng Impact of sales promotion on customer intention to purchase high involvement product / Teck-Weng Jee |
| title | Impact of sales promotion on customer intention to purchase high involvement product / Teck-Weng Jee |
| title_full | Impact of sales promotion on customer intention to purchase high involvement product / Teck-Weng Jee |
| title_fullStr | Impact of sales promotion on customer intention to purchase high involvement product / Teck-Weng Jee |
| title_full_unstemmed | Impact of sales promotion on customer intention to purchase high involvement product / Teck-Weng Jee |
| title_short | Impact of sales promotion on customer intention to purchase high involvement product / Teck-Weng Jee |
| title_sort | impact of sales promotion on customer intention to purchase high involvement product / teck-weng jee |
| topic | Economics Population research Commodities. Commercial products. Generic products Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling L Education (General) |
| url | https://ir.uitm.edu.my/id/eprint/33459/ https://ir.uitm.edu.my/id/eprint/33459/ |