Creativity: a driving force behind yield management / Muhammad Shahbaz Shabbir and Amjad Shamim

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Creativity: a driving force behind yield management / Muhammad Shahbaz Shabbir and Amjad Shamim

The ultimate focus of an enterprise is to earn handsome revenue for which different strategies are developed and used by the organizations. A big challenge which service organizations are facing is the factor of perishability where on one side they have to keep the customers happy and on the other t...

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Bibliographic Details
Main Authors:	Shabbir, Muhammad Shahbaz, Shamim, Amjad
Format:	Conference or Workshop Item
Language:	English
Published:	2010
Subjects:	Corporate organization. Corporate governance
Online Access:	https://ir.uitm.edu.my/id/eprint/33406/

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