Gauging future prospects of green products in Malaysia / Mohd Rafi Yaacob

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Gauging future prospects of green products in Malaysia / Mohd Rafi Yaacob

Consumers are increasingly better informed and more aware of the environmental impact of products, and may demand businesses improve their environmental performances. Their pressure has often been cited in the literature as one of the important factors contributing to business environmental commitme...

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Bibliographic Details
Main Author:	Yaacob, Mohd Rafi
Format:	Conference or Workshop Item
Language:	English
Published:	2010
Subjects:	Consumption. Demand (Economic theory) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/33402/

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