Choice criteria for private tertiary programs at a private higher education institution / Nurlida Ismail...[et al.]

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Choice criteria for private tertiary programs at a private higher education institution / Nurlida Ismail...[et al.]

The objective of this study is to examine key determinants that influence students’ choice in selecting a program. The theoretical framework was adapted from Chapman’s (1981) and Cubillo, Sanchez and Cervino’s (2006) models. Our study of students’ choice criteria was conducted using the survey quest...

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Bibliographic Details
Main Authors:	Ismail, Nurlida, Leow, Yen Mee, Chen, Chee Hoong
Format:	Article
Language:	English
Published:	ACRULeT, Faculty of Education & UiTM Press 2007
Online Access:	https://ir.uitm.edu.my/id/eprint/334/

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