Choice criteria for private tertiary programs at a private higher education institution / Nurlida Ismail...[et al.]
The objective of this study is to examine key determinants that influence students’ choice in selecting a program. The theoretical framework was adapted from Chapman’s (1981) and Cubillo, Sanchez and Cervino’s (2006) models. Our study of students’ choice criteria was conducted using the survey quest...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
ACRULeT, Faculty of Education & UiTM Press
2007
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| Online Access: | https://ir.uitm.edu.my/id/eprint/334/ |
| _version_ | 1848802316698779648 |
|---|---|
| author | Ismail, Nurlida Leow, Yen Mee Chen, Chee Hoong |
| author_facet | Ismail, Nurlida Leow, Yen Mee Chen, Chee Hoong |
| author_sort | Ismail, Nurlida |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The objective of this study is to examine key determinants that influence students’ choice in selecting a program. The theoretical framework was adapted from Chapman’s (1981) and Cubillo, Sanchez and Cervino’s (2006) models. Our study of students’ choice criteria was conducted using the survey questionnaire method and a five-point Likert scale was employed. The sample for the testing
and refinement process consisted of 299 first year tertiary students
from across all three programs in a private higher education
institution. All our hypotheses are supported by Multiple Linear
Regression analysis. The results indicated that program evaluation
is the most significant factor that influences students’ program
choice. This is followed by the college is effort to communicate with
students and level of educational aspiration. However, it was found
that significant persons have the least influence on students’
program choice. |
| first_indexed | 2025-11-14T21:21:25Z |
| format | Article |
| id | uitm-334 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:21:25Z |
| publishDate | 2007 |
| publisher | ACRULeT, Faculty of Education & UiTM Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-3342017-12-19T10:03:49Z https://ir.uitm.edu.my/id/eprint/334/ Choice criteria for private tertiary programs at a private higher education institution / Nurlida Ismail...[et al.] ajue Ismail, Nurlida Leow, Yen Mee Chen, Chee Hoong The objective of this study is to examine key determinants that influence students’ choice in selecting a program. The theoretical framework was adapted from Chapman’s (1981) and Cubillo, Sanchez and Cervino’s (2006) models. Our study of students’ choice criteria was conducted using the survey questionnaire method and a five-point Likert scale was employed. The sample for the testing and refinement process consisted of 299 first year tertiary students from across all three programs in a private higher education institution. All our hypotheses are supported by Multiple Linear Regression analysis. The results indicated that program evaluation is the most significant factor that influences students’ program choice. This is followed by the college is effort to communicate with students and level of educational aspiration. However, it was found that significant persons have the least influence on students’ program choice. ACRULeT, Faculty of Education & UiTM Press 2007-12 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/334/1/AJ_NURLIDA%20ISMAIL%20AJUE%2007.pdf Ismail, Nurlida and Leow, Yen Mee and Chen, Chee Hoong (2007) Choice criteria for private tertiary programs at a private higher education institution / Nurlida Ismail...[et al.]. (2007) Asian Journal of University Education (AJUE) <https://ir.uitm.edu.my/view/publication/Asian_Journal_of_University_Education_=28AJUE=29.html>, 3 (2). pp. 101-121. ISSN 1823-7797 |
| spellingShingle | Ismail, Nurlida Leow, Yen Mee Chen, Chee Hoong Choice criteria for private tertiary programs at a private higher education institution / Nurlida Ismail...[et al.] |
| title | Choice criteria for private tertiary programs at a private higher education institution / Nurlida Ismail...[et al.] |
| title_full | Choice criteria for private tertiary programs at a private higher education institution / Nurlida Ismail...[et al.] |
| title_fullStr | Choice criteria for private tertiary programs at a private higher education institution / Nurlida Ismail...[et al.] |
| title_full_unstemmed | Choice criteria for private tertiary programs at a private higher education institution / Nurlida Ismail...[et al.] |
| title_short | Choice criteria for private tertiary programs at a private higher education institution / Nurlida Ismail...[et al.] |
| title_sort | choice criteria for private tertiary programs at a private higher education institution / nurlida ismail...[et al.] |
| url | https://ir.uitm.edu.my/id/eprint/334/ |