A study of consumers preference of local or imported instant food product in Segamat town / Aznita Aishah Abdullah
and Marlina Mohd Ali

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A study of consumers preference of local or imported instant food product in Segamat town / Aznita Aishah Abdullah and Marlina Mohd Ali

Food, means 1 'substance taken in to maintain life and growth'. It is something that every living thing needs in order to live and gains energy. In the past, people hunt and eat anything that can be eaten to be able live. But nowadays, people are able and afford to choose their own food....

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Bibliographic Details
Main Authors:	Abdullah, Aznita Aishah, Ali, Marlina Mohd
Format:	Student Project
Language:	English
Published:	2001
Subjects:	Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/33394/

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