Franchising in Malaysia: issues and research agenda / Khairol Anuar Ishak.

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Franchising in Malaysia: issues and research agenda / Khairol Anuar Ishak.

The franchising concept has become a dominant method inter firm (business-to-business) in the distribution of products and services throughout the local and global market to their target end customer. Franchising is also known as a strategic alliance which relatively enduring inter-firm cooperative...

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Bibliographic Details
Main Author:	Ishak., Khairol Anuar
Format:	Conference or Workshop Item
Language:	English
Published:	2010
Subjects:	Franchises (Retail trade)
Online Access:	https://ir.uitm.edu.my/id/eprint/33364/

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