An exploratory survey of online shoppers in Malaysian / Dr Kiranjit Kaur … [et al.]

This study examines the patterns of e-commerce transactions in Malaysia by determining the criteria that influenced shopping decisions made by 126 online shoppers. The study also identified problems faced by consumers and what they felt about the way retailers addressed their grievances. Saving time...

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Main Authors: Kaur, Kiranjit (Associate Professor Dr), Iyer, Mangalam Gopala (Associate Professor), Abdul Jabar, Noraziah, Abdul Hamid, Norliza
Format: Research Reports
Language:English
Published: 2005
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/33296/
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author Kaur, Kiranjit (Associate Professor Dr)
Iyer, Mangalam Gopala (Associate Professor)
Abdul Jabar, Noraziah
Abdul Hamid, Norliza
author_facet Kaur, Kiranjit (Associate Professor Dr)
Iyer, Mangalam Gopala (Associate Professor)
Abdul Jabar, Noraziah
Abdul Hamid, Norliza
author_sort Kaur, Kiranjit (Associate Professor Dr)
building UiTM Institutional Repository
collection Online Access
description This study examines the patterns of e-commerce transactions in Malaysia by determining the criteria that influenced shopping decisions made by 126 online shoppers. The study also identified problems faced by consumers and what they felt about the way retailers addressed their grievances. Saving time and convenience were cited by the shoppers as the main reasons for shopping online. Key problems faced by consumers were returning unwanted or damaged products and cancellation of orders. Consumers also feared a lack of privacy and security that may result in their names and addresses being put on unwanted mailing lists, receiving spam mail, and the possible abuse of credit card information given online. There were complaints also about a few traders who were slow to respond to consumer complaints about their grievances, and affected consumers resolved to avoid those sites in future. Most of the shoppers thought it is crucial for the country to examine and improve upon the existing regulatory procedures in order to raise consumer confidence in e-commerce.
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institution Universiti Teknologi MARA
institution_category Local University
language English
last_indexed 2025-11-14T22:55:40Z
publishDate 2005
recordtype eprints
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spelling uitm-332962024-11-18T09:02:58Z https://ir.uitm.edu.my/id/eprint/33296/ An exploratory survey of online shoppers in Malaysian / Dr Kiranjit Kaur … [et al.] Kaur, Kiranjit (Associate Professor Dr) Iyer, Mangalam Gopala (Associate Professor) Abdul Jabar, Noraziah Abdul Hamid, Norliza Social aspects. Social marketing Branding (Marketing) Telemarketing. Internet marketing This study examines the patterns of e-commerce transactions in Malaysia by determining the criteria that influenced shopping decisions made by 126 online shoppers. The study also identified problems faced by consumers and what they felt about the way retailers addressed their grievances. Saving time and convenience were cited by the shoppers as the main reasons for shopping online. Key problems faced by consumers were returning unwanted or damaged products and cancellation of orders. Consumers also feared a lack of privacy and security that may result in their names and addresses being put on unwanted mailing lists, receiving spam mail, and the possible abuse of credit card information given online. There were complaints also about a few traders who were slow to respond to consumer complaints about their grievances, and affected consumers resolved to avoid those sites in future. Most of the shoppers thought it is crucial for the country to examine and improve upon the existing regulatory procedures in order to raise consumer confidence in e-commerce. 2005 Research Reports NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/33296/1/33296.pdf Kaur, Kiranjit (Associate Professor Dr) and Iyer, Mangalam Gopala (Associate Professor) and Abdul Jabar, Noraziah and Abdul Hamid, Norliza (2005) An exploratory survey of online shoppers in Malaysian / Dr Kiranjit Kaur … [et al.]. (2005) [Research Reports] <http://terminalib.uitm.edu.my/33296.pdf> (Unpublished)
spellingShingle Social aspects. Social marketing
Branding (Marketing)
Telemarketing. Internet marketing
Kaur, Kiranjit (Associate Professor Dr)
Iyer, Mangalam Gopala (Associate Professor)
Abdul Jabar, Noraziah
Abdul Hamid, Norliza
An exploratory survey of online shoppers in Malaysian / Dr Kiranjit Kaur … [et al.]
title An exploratory survey of online shoppers in Malaysian / Dr Kiranjit Kaur … [et al.]
title_full An exploratory survey of online shoppers in Malaysian / Dr Kiranjit Kaur … [et al.]
title_fullStr An exploratory survey of online shoppers in Malaysian / Dr Kiranjit Kaur … [et al.]
title_full_unstemmed An exploratory survey of online shoppers in Malaysian / Dr Kiranjit Kaur … [et al.]
title_short An exploratory survey of online shoppers in Malaysian / Dr Kiranjit Kaur … [et al.]
title_sort exploratory survey of online shoppers in malaysian / dr kiranjit kaur … [et al.]
topic Social aspects. Social marketing
Branding (Marketing)
Telemarketing. Internet marketing
url https://ir.uitm.edu.my/id/eprint/33296/