Online shopping: an exercise with Malaysian and Thai product and service e-commerce websites / Dr. Kiranjit Kaur … [et al.]

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Online shopping: an exercise with Malaysian and Thai product and service e-commerce websites / Dr. Kiranjit Kaur … [et al.]

This study is to determine the quality of service provided by Malaysian and Thai web vendors. The researchers undertook the shopping experience themselves in order to gain first hand information on the real problems that consumers face when shopping online. Various aspects of quality were examined s...

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Bibliographic Details
Main Authors:	Kaur, Kiranjit (Dr.) Associate Professor, Iyer, Mangalam Gopala (Associate Professor), Abdul Jabar, Noraziah, Abdul Hamid, Norliza
Format:	Research Reports
Language:	English
Published:	2005
Subjects:	Social aspects. Social marketing Telemarketing. Internet marketing Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/33292/

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