The development of nutrition pictograph design on food labeling using Delphi Technique / Aida Md Saad ... [et al.]

Recently consumers are facing the issue of health problems such as Non -Communicable Disease (NCD) occurring in the society due to unhealthy lifestyle and behaviours. Consumers have claimed that they have knowledge about nutrition information but with low awareness level to read the nutrition inform...

Full description

Bibliographic Details
Main Authors: Md Saad, Aida, Maaruf, Siti Zuraida
Format: Article
Language:English
Published: Universiti Teknologi MARA Cawangan Pulau Pinang 2020
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/33255/
_version_ 1848808235608309760
author Md Saad, Aida
Maaruf, Siti Zuraida
author_facet Md Saad, Aida
Maaruf, Siti Zuraida
author_sort Md Saad, Aida
building UiTM Institutional Repository
collection Online Access
description Recently consumers are facing the issue of health problems such as Non -Communicable Disease (NCD) occurring in the society due to unhealthy lifestyle and behaviours. Consumers have claimed that they have knowledge about nutrition information but with low awareness level to read the nutrition information and difficulties to interpret the nutrition information on the food label. The nutrition contained in the food has been presented in numerical data and unattractive design. Plus, the rush when shopping will make the consumers neglect to read the food label. This research attempted to focus on the development of a suitable and usable nutrition pictograph design as a tool to educate the consumers in choosing a healthier selection of packed food. The researchers used the Delphi Technique as a medium in choosing the appropriate nutrition pictograph design, which should be incorporated into the selected food label. Findings from this study revealed positive feedback and reached a consensus, and all expert panels have agreed on the development of the nutrition pictogram design. Therefore, the implication of this study is targeted towards the consumers, Ministry of Health and food manufacturers. It can also contribute to the growth of the Visual Communication field. This nutrition pictograph design is intended to educate and inculcate the consumers and enhance health awareness in selecting the healthier choice of food.
first_indexed 2025-11-14T22:55:30Z
format Article
id uitm-33255
institution Universiti Teknologi MARA
institution_category Local University
language English
last_indexed 2025-11-14T22:55:30Z
publishDate 2020
publisher Universiti Teknologi MARA Cawangan Pulau Pinang
recordtype eprints
repository_type Digital Repository
spelling uitm-332552025-07-11T07:31:19Z https://ir.uitm.edu.my/id/eprint/33255/ The development of nutrition pictograph design on food labeling using Delphi Technique / Aida Md Saad ... [et al.] esteem Md Saad, Aida Maaruf, Siti Zuraida Teaching (Principles and practice) Educational research. Regional educational laboratories. Malaysia Pictorial works Recently consumers are facing the issue of health problems such as Non -Communicable Disease (NCD) occurring in the society due to unhealthy lifestyle and behaviours. Consumers have claimed that they have knowledge about nutrition information but with low awareness level to read the nutrition information and difficulties to interpret the nutrition information on the food label. The nutrition contained in the food has been presented in numerical data and unattractive design. Plus, the rush when shopping will make the consumers neglect to read the food label. This research attempted to focus on the development of a suitable and usable nutrition pictograph design as a tool to educate the consumers in choosing a healthier selection of packed food. The researchers used the Delphi Technique as a medium in choosing the appropriate nutrition pictograph design, which should be incorporated into the selected food label. Findings from this study revealed positive feedback and reached a consensus, and all expert panels have agreed on the development of the nutrition pictogram design. Therefore, the implication of this study is targeted towards the consumers, Ministry of Health and food manufacturers. It can also contribute to the growth of the Visual Communication field. This nutrition pictograph design is intended to educate and inculcate the consumers and enhance health awareness in selecting the healthier choice of food. Universiti Teknologi MARA Cawangan Pulau Pinang 2020-06 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/33255/1/33255.pdf Md Saad, Aida and Maaruf, Siti Zuraida (2020) The development of nutrition pictograph design on food labeling using Delphi Technique / Aida Md Saad ... [et al.]. (2020) ESTEEM Academic Journal <https://ir.uitm.edu.my/view/publication/ESTEEM_Academic_Journal.html>, 16 (June): 2. pp. 15-26. ISSN 2289-4934 https://uppp.uitm.edu.my
spellingShingle Teaching (Principles and practice)
Educational research. Regional educational laboratories.
Malaysia
Pictorial works
Md Saad, Aida
Maaruf, Siti Zuraida
The development of nutrition pictograph design on food labeling using Delphi Technique / Aida Md Saad ... [et al.]
title The development of nutrition pictograph design on food labeling using Delphi Technique / Aida Md Saad ... [et al.]
title_full The development of nutrition pictograph design on food labeling using Delphi Technique / Aida Md Saad ... [et al.]
title_fullStr The development of nutrition pictograph design on food labeling using Delphi Technique / Aida Md Saad ... [et al.]
title_full_unstemmed The development of nutrition pictograph design on food labeling using Delphi Technique / Aida Md Saad ... [et al.]
title_short The development of nutrition pictograph design on food labeling using Delphi Technique / Aida Md Saad ... [et al.]
title_sort development of nutrition pictograph design on food labeling using delphi technique / aida md saad ... [et al.]
topic Teaching (Principles and practice)
Educational research. Regional educational laboratories.
Malaysia
Pictorial works
url https://ir.uitm.edu.my/id/eprint/33255/
https://ir.uitm.edu.my/id/eprint/33255/