Visual merchandising and customers’ impulse buying behavior: a case of a fashion specialty store / Hadijah Iberahim ... [et al.]

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Visual merchandising and customers’ impulse buying behavior: a case of a fashion specialty store / Hadijah Iberahim ... [et al.]

Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising w...

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Bibliographic Details
Main Authors:	Iberahim, Hadijah, Zulkurnain, Nur Amira Zureena, Raja Ainal Shah, Raja Nazian Adila, Rosli, Siti Quraisyiah
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA Cawangan Sarawak 2019
Subjects:	Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology Personality Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/33251/

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