Visual merchandising and customers’ impulse buying behavior: a case of a fashion specialty store / Hadijah Iberahim ... [et al.]
Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising w...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA Cawangan Sarawak
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/33251/ |
| _version_ | 1848808234423418880 |
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| author | Iberahim, Hadijah Zulkurnain, Nur Amira Zureena Raja Ainal Shah, Raja Nazian Adila Rosli, Siti Quraisyiah |
| author_facet | Iberahim, Hadijah Zulkurnain, Nur Amira Zureena Raja Ainal Shah, Raja Nazian Adila Rosli, Siti Quraisyiah |
| author_sort | Iberahim, Hadijah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse
buying behavior. This study focuses on five elements of visual merchandising which are window display, mannequin display, floor merchandising, promotional signage and lighting. Investigation was conducted at a popular fashion specialty store in Kuala Lumpur, Malaysia. A total of 150 customers' feedback was collected. Results of statistical data analysis show that three out of five visual merchandising elements are important in influencing the
customers’ impulse buying behavior. Window display, mannequin display and promotional signage are positively related and identified as determinants of effective visual merchandising for impulse buying decision at the women fashion specialty store. The research outcome extends
understanding on the adverse effect of visual merchandising on customers’ behavior. |
| first_indexed | 2025-11-14T22:55:29Z |
| format | Article |
| id | uitm-33251 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:55:29Z |
| publishDate | 2019 |
| publisher | Universiti Teknologi MARA Cawangan Sarawak |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-332512022-08-26T09:08:13Z https://ir.uitm.edu.my/id/eprint/33251/ Visual merchandising and customers’ impulse buying behavior: a case of a fashion specialty store / Hadijah Iberahim ... [et al.] ijsms Iberahim, Hadijah Zulkurnain, Nur Amira Zureena Raja Ainal Shah, Raja Nazian Adila Rosli, Siti Quraisyiah Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology Personality Purchasing. Selling. Sales personnel. Sales executives Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising which are window display, mannequin display, floor merchandising, promotional signage and lighting. Investigation was conducted at a popular fashion specialty store in Kuala Lumpur, Malaysia. A total of 150 customers' feedback was collected. Results of statistical data analysis show that three out of five visual merchandising elements are important in influencing the customers’ impulse buying behavior. Window display, mannequin display and promotional signage are positively related and identified as determinants of effective visual merchandising for impulse buying decision at the women fashion specialty store. The research outcome extends understanding on the adverse effect of visual merchandising on customers’ behavior. Universiti Teknologi MARA Cawangan Sarawak 2019-03 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/33251/1/33251.pdf Iberahim, Hadijah and Zulkurnain, Nur Amira Zureena and Raja Ainal Shah, Raja Nazian Adila and Rosli, Siti Quraisyiah (2019) Visual merchandising and customers’ impulse buying behavior: a case of a fashion specialty store / Hadijah Iberahim ... [et al.]. (2019) International Journal of Service Management and Sustainability (IJSMS) <https://ir.uitm.edu.my/view/publication/International_Journal_of_Service_Management_and_Sustainability_=28IJSMS=29.html>, 4 (1). pp. 1-24. ISSN 2550-1569 http://www.ijsmssarawak.com/ |
| spellingShingle | Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology Personality Purchasing. Selling. Sales personnel. Sales executives Iberahim, Hadijah Zulkurnain, Nur Amira Zureena Raja Ainal Shah, Raja Nazian Adila Rosli, Siti Quraisyiah Visual merchandising and customers’ impulse buying behavior: a case of a fashion specialty store / Hadijah Iberahim ... [et al.] |
| title | Visual merchandising and customers’ impulse buying behavior: a case of a fashion specialty store / Hadijah Iberahim ... [et al.] |
| title_full | Visual merchandising and customers’ impulse buying behavior: a case of a fashion specialty store / Hadijah Iberahim ... [et al.] |
| title_fullStr | Visual merchandising and customers’ impulse buying behavior: a case of a fashion specialty store / Hadijah Iberahim ... [et al.] |
| title_full_unstemmed | Visual merchandising and customers’ impulse buying behavior: a case of a fashion specialty store / Hadijah Iberahim ... [et al.] |
| title_short | Visual merchandising and customers’ impulse buying behavior: a case of a fashion specialty store / Hadijah Iberahim ... [et al.] |
| title_sort | visual merchandising and customers’ impulse buying behavior: a case of a fashion specialty store / hadijah iberahim ... [et al.] |
| topic | Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology Personality Purchasing. Selling. Sales personnel. Sales executives |
| url | https://ir.uitm.edu.my/id/eprint/33251/ https://ir.uitm.edu.my/id/eprint/33251/ |