Factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu / Muhammad Hafizuddin Mat Nawi

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Factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu / Muhammad Hafizuddin Mat Nawi

The aim of this study was to examine the factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu. There are five (5) independent variables that been studied, which were health consciousness, the attitude, product info and labeling, food safety concern and perce...

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Bibliographic Details
Main Author:	Mat Nawi, Muhammad Hafizuddin
Format:	Thesis
Language:	English
Published:	2012
Subjects:	Marketing Customer services. Customer relations Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/33196/

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