Examining factors influencing Malaysian consumer purchase intention in halal cosmetic products: A conceptual framework / Munirah Khamarudin and Waida Irani Mohd Fauzi

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Examining factors influencing Malaysian consumer purchase intention in halal cosmetic products: A conceptual framework / Munirah Khamarudin and Waida Irani Mohd Fauzi

Today, the issue of halal not only revolves in the food industry. Muslims also considering the halal notion even when they intent to purchase even cosmetic products. In response to this, the main objective of this study is to investigate the consumer intention in purchasing halal cosmetic products....

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Bibliographic Details
Main Authors:	Khamarudin, Munirah, Mohd Fauzi, Waida Irani
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA, Kedah 2019
Subjects:	Social aspects. Social marketing Marketing Market segmentation. Target marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/33169/

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