QR Code

Green branding : the effect of green trust towards brand loyalty of the five-star hotel guest / Muhd Nabil Hanif Hassim and Mohd Raziff Jamaluddin

Nowadays, many companies have given special attention on the green branding as their competitive strategy in order to develop better clientele. From empirical evidences, maximizing satisfaction and retaining customer‟s base were common but there is a gap in utilizing specific green dimension that...

Full description

Bibliographic Details
Main Authors:	Muhd Nabil Hanif, Hassim, Mohd Raziff, Jamaluddin
Format:	Conference or Workshop Item
Language:	English
Published:	2015
Subjects:	Service industries Environmental aspects. Green marketing Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/33142/

Similar Items

How important is the frontline uniform toward employee’s self-efficacy? A case study of five-star hotel / Nurliyana Baharuddin and Mohd Raziff Jamaluddin
by: Baharuddin, Nurliyana, et al.
Published: (2020)

Born to be green: new insights into the economics and management of green entrepreneurship
by: Demirel, Pelin, et al.
Published: (2017)

The impact of China’s green credit policy on green lending, green investment, and the environment
by: Li, Jiaqi
Published: (2024)

Student perception towards in-class simulation games: A case of hospitality investment simulation / Mohd Hafiz Hanafiah and Mohd Raziff Jamaluddin
by: Hanafiah, Mohd Hafiz, et al.
Published: (2018)

An empirical investigation of consumers’ green purchase intentions: the roles of perceived green value and utilities of consumption
by: Yuan, Ruizhi
Published: (2016)

The Influences of Brand Perceived Quality, Green Brand Perceived Value and Green Brand Satisfaction on the Formulation of Green Brand Equity
by: Ng, Pui Fong
Published: (2013)

Urbanization and green space dynamics in Greater Dhaka, Bangladesh
by: Byomkesh, Talukder, et al.
Published: (2012)

Green revolution farming: unanticipated consequences
by: Jewitt, Sarah
Published: (2015)

Designing Green Oxidation Reactions with Sulfoxides
by: Spagna, Francesca
Published: (2021)

Green marketing for brand credibility: The impact of green lifestyle branding among Malaysians
by: Purnimal, Jayabalakumar
Published: (2023)

Indah Water supports green technology, helps reduce usage of precious potable water
by: The Star,
Published: (2012)

Investigating the potential for green roofing in Nottingham, UK
by: Mularczyk, Ragnar
Published: (2024)

Investigation power: the ineffectiveness of police investigation in Malaysia / Muhammad Sabri Mohd Raziff
by: Mohd Raziff, Muhammad Sabri
Published: (2018)

A conceptual IT governance and green IT model to support large organisations
by: Hardin-Ramanan, S., et al.
Published: (2012)

Factors spurring Green Building Index consultancy acceptance
by: Mat Raschid, Mohd Yazah, et al.
Published: (2016)

A review of the ban on tobacco smoking in public universities in Malaysia / Imran Ismail and Muhd Nabil Fikri Mat Aji
by: Ismail, Imran, et al.
Published: (2007)

Green competence framework: evidence from China
by: Subramanian, Nachiappan, et al.
Published: (2015)

Negotiating green built environment at the margins
by: Kerr, Thor
Published: (2009)

An Investigation on the Influence of Brand-related Apps on Brand Engagement of Green Brand and Following Behaviours
by: HUANG, YUN-TING
Published: (2016)

When hospitality brands go green: the role of authenticity and stereotypes in building customer-green brand relationships
by: Chua, Bee-Lia, et al.
Published: (2024)

Malaysian herbal-based entrepreneur intention to implement green practices
by: Sumin, Viduriati
Published: (2014)

Sustainability discourse, place and the green building
by: Kerr, Thor
Published: (2008)

Development of biosensor probe for detection of Malachite Green and Leuco-Malachite Green for application in fishery industry
by: Ahmad Puat, Nurul Hidayah
Published: (2013)

From green technology development to green innovation: inducing regulatory adoption of pathogen detection technology for sustainable forestry
by: Hall, Jeremy, et al.
Published: (2017)

Contribution of Green Marketing to Brand Loyalty
by: Kuek, Way Teng
Published: (2013)

Isolation and culture of green algae Haematococcus pluvialis and its molecular diversity
by: Noroozi, Mostafa
Published: (2011)

Sweet Dezato Group / Muhd Hanif Abdul Ghani... [et al.]
by: Abdul Ghani, Muhd Hanif, et al.
Published: (2012)

Clean, green cities beckon...
by: Newman, Peter
Published: (2009)

A study on green purchase intention towards green consumer at Johor / Siti Nazirah Jumaat and Norhafizah Mohd Hatta
by: Jumaat, Siti Nazirah, et al.
Published: (2014)

HotPLUZ: A BGP-aware Green Traffic Engineering Approach
by: Ruiz-Rivera, A., et al.
Published: (2014)

Sustainable flood risk and stormwater management in blue‐green cities; an interdisciplinary case study in Portland, Oregon
by: O’Donnell, Emily C., et al.
Published: (2020)

The Power of the Star Designer in Luxury Brands
by: Hach Soeur, David
Published: (2023)

Impact of go green campaign on green behaviour intention among consumers in Klang Valley, Malaysia
by: Hosseinpour, Masoumeh
Published: (2014)

Development of food grade green lubricant from palm oil methyl ester
by: Mohamad Aziz, Nur Atiqah
Published: (2015)

Reproductive Biology of the Green Tiger Prawn (Penaeus semisulcatus) in Coastal Waters of Bushehr, Persian Gulf
by: Niamaimandi, Nassir, et al.
Published: (2008)

Antioxidant and cytotoxic effects of crude extract from a diatom, Chaetoceros calcitrans and green alga, Nannachloropsis oculata
by: Goh, Su Hua
Published: (2011)

Factors associated with emergency department green zone utilization in hospital
by: W. D. S., Arinah, et al.
Published: (2016)

Production and electrophoresis-based purification of recombinant green fluorescent protein from Escherichia coli
by: Chew, Few Ne
Published: (2011)

Cultivation of selected green algae for biomass and remediation of palm oil mill effluent (POME)
by: Mohammad Navid, Wais
Published: (2022)

Sustainability and green IT education: Practice for incorporating in the Australian higher education curriculum
by: Issa, Tomayess, et al.
Published: (2014)