$The role of satisfaction as a mediator on the relationships between usage intention and word of mouth of Islamic bank products and their determinants \ Maria Abdul Rahman...[et al.]$
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The role of satisfaction as a mediator on the relationships between usage intention and word of mouth of Islamic bank products and their determinants \ Maria Abdul Rahman...[et al.]

Islamıc banks have to become customer centric, if they have to remain competitive in the banking system. The banks need to understand factors that influence word of mouth and customer usage intentions towards their products. Studies that has been conducted to investigate customer word of mouth and u...

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Bibliographic Details
Main Authors:	Abdul-Rahman, Maria, Fairuz Ramli, Mona, Chauhan, Ajay
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA, Kedah 2019
Subjects:	Marketing Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/33137/

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