A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman

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A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman

The purposed of this study is to examine the factors affecting sales retention at Celcom Temerloh, Pahang. There are five factors that being studied, which were: customer service, customer loyalty, sales promotions and employees’ attitude. In collecting data, the researcher used both the secondary a...

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Bibliographic Details
Main Author:	Othman, Siti Naquiah
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting
Online Access:	https://ir.uitm.edu.my/id/eprint/33084/

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