The effect of Corporate Social Responsibility (CSR) initiatives on consumer purchasing behaviour: A study on Celcom (Axiata) Berhad / Norasyikin Sofian

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The effect of Corporate Social Responsibility (CSR) initiatives on consumer purchasing behaviour: A study on Celcom (Axiata) Berhad / Norasyikin Sofian

The main purpose of this research is to know the effect of Corporate Social Responsibility (CSR) Initiatives on Consumer Purchasing Behavior : A Study On CELCOM Axiata Berhad. This research has been done at CELCOM Temerloh. There have three independent variables that have been use. Those variables i...

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Bibliographic Details
Main Author:	Sofian, Norasyikin
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Study and teaching. Research Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/33082/

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