Interrelations between service quality, customer satisfaction, and purchase intention in fast food restaurants : A study on generation Y in Kuala Lumpur Malaysia / Atikah Saifuddin

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Interrelations between service quality, customer satisfaction, and purchase intention in fast food restaurants : A study on generation Y in Kuala Lumpur Malaysia / Atikah Saifuddin

In any business, the service quality and customer satisfaction are the two most important key marketing strategies for competitive differentiation and customer retention. An understanding of this issue will help business to become more successful. Due to the competition in the business, customer sat...

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Bibliographic Details
Main Author:	Saifuddin, Atikah
Format:	Thesis
Language:	English
Published:	2012
Subjects:	Study and teaching. Research
Online Access:	https://ir.uitm.edu.my/id/eprint/33065/

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