Factors affecting customers’ retention towards sale of petrol & diesel : a case study of Sukimi (M) Sdn Bhd / Wan Noorismaryani Ismail

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Factors affecting customers’ retention towards sale of petrol & diesel : a case study of Sukimi (M) Sdn Bhd / Wan Noorismaryani Ismail

The aim of this study was to examine the factor that affecting customer’s retention towards sales of petrol and diesel at Sukimi (M) Sdn Bhd. In this study, researcher has chosen customer loyalty, customer relation and sales promotion as independent variable, for the dependent variable researcher ha...

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Bibliographic Details
Main Author:	Ismail, Wan Noorismaryani
Format:	Thesis
Language:	English
Published:	2012
Subjects:	Study and teaching. Research
Online Access:	https://ir.uitm.edu.my/id/eprint/33054/

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