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The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: a conceptual review / Nurul Aqmar Zaidun, Mazzini Muda and Nor Hashima Hashim

Brand loyalty has become a primary goal for a company in today’s business environment due to intense market competition. Therefore, companies need to engage with customers, as this may result in brand loyalty. Drawing from Dick and Basu customer loyalty model, this paper propose a conceptual framewo...

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Bibliographic Details
Main Authors:	Zaidun, Nurul Aqmar, Muda, Mazzini, Hashim, Nor Hashima
Format:	Article
Language:	English
Published:	Universiti Teknologi Mara Selangor 2020
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/33034/

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