Applicability of theory of planned behavior and protection motivation theory in predicting intention to purchase health insurance / Nor Azmaniza Azizam … [et al.]
In the era of increasing healthcare cost, private medical and health insurance ownership substantially reduces out of pocket expenses for medical care. The main objective of this paper is to apply theory of planned behavior and (TPB) model and protection motivation theory (PMT) in predicting intenti...
| Main Authors: | , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi Mara Selangor
2020
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/33027/ |
| _version_ | 1848808176042901504 |
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| author | Azizam, Nor Azmaniza Dzulkipli, Mohd Redhuan Shamimi, Nor Intan Maon, Siti Noorsuriani John, Disera Belawing, Jennifer Jawa, Judith Yahaya, Nuraqirah |
| author_facet | Azizam, Nor Azmaniza Dzulkipli, Mohd Redhuan Shamimi, Nor Intan Maon, Siti Noorsuriani John, Disera Belawing, Jennifer Jawa, Judith Yahaya, Nuraqirah |
| author_sort | Azizam, Nor Azmaniza |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | In the era of increasing healthcare cost, private medical and health insurance ownership substantially reduces out of pocket expenses for medical care. The main objective of this paper is to apply theory of planned behavior and (TPB) model and protection motivation theory (PMT) in predicting intention to purchase health and medical insurance among graduating students. A cross-sectional survey was performed for data collection. A total of 443 questionnaires were completed and valid for data analysis purposes. Findings showed that there was statistically significant correlation between attitudes and subjective norm with the intention to purchase medical insurance. Severity, vulnerability and self-efficacy correlate negatively, while response efficacy demonstrates a positive correlation. Despite of the negative perception over private insurance, it significantly reduces out of pocket expenditures for medical care. Thus, there is a need of a further study examining the factors affecting the demand and individual’s decision purchasing private insurance in Malaysia |
| first_indexed | 2025-11-14T22:54:33Z |
| format | Article |
| id | uitm-33027 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:54:33Z |
| publishDate | 2020 |
| publisher | Universiti Teknologi Mara Selangor |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-330272020-08-18T03:01:01Z https://ir.uitm.edu.my/id/eprint/33027/ Applicability of theory of planned behavior and protection motivation theory in predicting intention to purchase health insurance / Nor Azmaniza Azizam … [et al.] abrij Azizam, Nor Azmaniza Dzulkipli, Mohd Redhuan Shamimi, Nor Intan Maon, Siti Noorsuriani John, Disera Belawing, Jennifer Jawa, Judith Yahaya, Nuraqirah Insurance Health insurance In the era of increasing healthcare cost, private medical and health insurance ownership substantially reduces out of pocket expenses for medical care. The main objective of this paper is to apply theory of planned behavior and (TPB) model and protection motivation theory (PMT) in predicting intention to purchase health and medical insurance among graduating students. A cross-sectional survey was performed for data collection. A total of 443 questionnaires were completed and valid for data analysis purposes. Findings showed that there was statistically significant correlation between attitudes and subjective norm with the intention to purchase medical insurance. Severity, vulnerability and self-efficacy correlate negatively, while response efficacy demonstrates a positive correlation. Despite of the negative perception over private insurance, it significantly reduces out of pocket expenditures for medical care. Thus, there is a need of a further study examining the factors affecting the demand and individual’s decision purchasing private insurance in Malaysia Universiti Teknologi Mara Selangor 2020-06 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/33027/1/33027.pdf Azizam, Nor Azmaniza and Dzulkipli, Mohd Redhuan and Shamimi, Nor Intan and Maon, Siti Noorsuriani and John, Disera and Belawing, Jennifer and Jawa, Judith and Yahaya, Nuraqirah (2020) Applicability of theory of planned behavior and protection motivation theory in predicting intention to purchase health insurance / Nor Azmaniza Azizam … [et al.]. (2020) Advances in Business Research International Journal <https://ir.uitm.edu.my/view/publication/Advances_in_Business_Research_International_Journal.html>, 6 (1). pp. 1-9. ISSN 2462-1838 |
| spellingShingle | Insurance Health insurance Azizam, Nor Azmaniza Dzulkipli, Mohd Redhuan Shamimi, Nor Intan Maon, Siti Noorsuriani John, Disera Belawing, Jennifer Jawa, Judith Yahaya, Nuraqirah Applicability of theory of planned behavior and protection motivation theory in predicting intention to purchase health insurance / Nor Azmaniza Azizam … [et al.] |
| title | Applicability of theory of planned behavior and protection motivation theory in predicting intention to purchase health insurance / Nor Azmaniza Azizam … [et al.] |
| title_full | Applicability of theory of planned behavior and protection motivation theory in predicting intention to purchase health insurance / Nor Azmaniza Azizam … [et al.] |
| title_fullStr | Applicability of theory of planned behavior and protection motivation theory in predicting intention to purchase health insurance / Nor Azmaniza Azizam … [et al.] |
| title_full_unstemmed | Applicability of theory of planned behavior and protection motivation theory in predicting intention to purchase health insurance / Nor Azmaniza Azizam … [et al.] |
| title_short | Applicability of theory of planned behavior and protection motivation theory in predicting intention to purchase health insurance / Nor Azmaniza Azizam … [et al.] |
| title_sort | applicability of theory of planned behavior and protection motivation theory in predicting intention to purchase health insurance / nor azmaniza azizam … [et al.] |
| topic | Insurance Health insurance |
| url | https://ir.uitm.edu.my/id/eprint/33027/ |