A study on how the promotional tools used by Cosmopoint International College Of Technology Kota Bharu (CICT KB) give impact to increase student enrollment / Muhd Hazim Shukri

QR Code

A study on how the promotional tools used by Cosmopoint International College Of Technology Kota Bharu (CICT KB) give impact to increase student enrollment / Muhd Hazim Shukri

This research was conducted to study the Promotional Tools that Influence Student Enrollment: A case study at Cosmopoint International College of Technology Kota Bharu (CICT KB). The objective of this research is to identify the elements of promotional tools that lead to the student enrollment with...

Full description

Bibliographic Details
Main Author:	Shukri, Muhd Hazim
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Social aspects. Social marketing Market segmentation. Target marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/33025/

Similar Items

Effect of selected marketing communication tools on student enrolment at private college : a study at KPTM Kota Bharu / Nur Ain Mohd Yusoff
by: Mohd Yusoff, Nur Ain
Published: (2012)

How sensory marketing elements attract customer to return to theme restaurant / Nuratirah Kamaludin ... [et al.]
by: Kamaludin, Nuratirah, et al.
Published: (2020)

Technographic segmentation using neural network at the Rainforest World Music Festival / Nur Balqish Hassan ... [et al.]
by: Hassan, Nur Balqish, et al.
Published: (2019)

The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez
by: Muhamad Tamyez, Puteri Fadzline
Published: (2015)

The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof
by: Mohd Yusof, Nuraini
Published: (2008)

The effectiveness of marketing communications tools used by MPSJ in order to attract the residents to join the JKP / Zalifah Zulkifly
by: Zulkifly, Zalifah
Published: (2004)

Examining factors influencing Malaysian consumer purchase intention in halal cosmetic products: A conceptual framework / Munirah Khamarudin and Waida Irani Mohd Fauzi
by: Khamarudin, Munirah, et al.
Published: (2019)

The effect of retail mix on passengers’ motivation to shop at airport terminal outlets / Siti Zaleha Sahak … [et al.]
by: Sahak, Siti Zaleha, et al.
Published: (2018)

Determining factor of muslim tourist’s towards Islamic tourism in Kota Bharu Kelantan / Ahmad Nadzrey Yusuff
by: Yusuff, Ahmad Nadzrey
Published: (2014)

The effectiveness of promotion mix in commercializing rubber leaves handicraft / Azilahani Mahamad Rabaai
by: Mahamad Rabaai, Azilahani
Published: (2009)

The effectiveness of promotional tools in enhancing customer awareness towards Bulatan Mekar Sdn Bhd / Norsyakira Norman
by: Norman, Norsyakira
Published: (2009)

The relationship of brand marketing communication and brand authenticity / Wan Soraya Wan Abdul Ghani …[et al.]
by: Abdul Ghani, Wan Soraya, et al.
Published: (2020)

Evaluating brand personality of Milo towards customers’ brand loyalty / Mohammad Raffi Fhidzon and Muhammad Mawardi Masling
by: Fhidzon, Mohammad Raffi, et al.
Published: (2019)

The effectiveness of promotional tools toward society awareness of LA 21 (Local Agenda 21) done by Jempol District Council / Nor Ezlin Maaseh
by: Maaseh, Nor Ezlin
Published: (2014)

Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi
by: Azizi, Nur Farah Afiqah
Published: (2018)

The effects of marketing mix strategies on car buyers' satisfaction (a case of Pantai Bharu Holdings Sdn. Bhd.) / Mohd Nahar Faiz Mohd Nasir
by: Mohd Nasir, Mohd Nahar Faiz
Published: (2007)

Direct selling as the first choice career / Nor Aina Kamilah Mohd Azam
by: Mohd Azam, Nor Aina Kamilah
Published: (2011)

The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail
by: Ismail, Azizah
Published: (2012)

Examining market efficiency and integration of the Islamic stock indices / Noryati Ahmad.
by: Ahmad, Noryati
Published: (2016)

Market orientation for better accountability of government-linked companies / Jamaliah Said … [et al.]
by: Said, Jamaliah, et al.
Published: (2016)

Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]
by: Abdul Talib, Salim, et al.
Published: (2009)

The impact of niche marketing strategies on marketing performance / Muhd Naim Razali
by: Razali, Muhd Naim
Published: (2008)

The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz
by: Analiz, Aiman Zarif
Published: (2010)

Effectiveness of promotional tools and behavioral intention of tourist towards Melaka River Cruise (MRC) / Abd Hadi Zainudin
by: Zainudin, Abd Hadi
Published: (2010)

A study on the dynamic relations between macro economic variables and stock market performance / Huzaimi Hussain, Jaafar Pyeman and Mohd. Mokhtar Ghani
by: Hussain, Huzaimi, et al.
Published: (2005)

A study on the effectiveness of Yayasan Sabah Market News Scan (MNS) for forest products in disseminating market information to it's subscribers / Joy Hardey Javil
by: Javil, Joy Hardey
Published: (2008)

An empirical analysis of online shopping behavior in India: a demographic perspective / Sonia Bhatt
by: Bhatt, Sonia
Published: (2019)

Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib.
by: Md. Ab. Malik, Ariff, et al.
Published: (2018)

Key variables for successful relationship marketing in business-to-business market. Case study: Telekom Malaysia Berhad (TM), Kota Bharu Kelantan / Norazian Mat Rifen
by: Mat Rifen, Norazian
Published: (2011)

MITC challenges in promoting its services via Asia Pacific incentive & meeting expo in Melbourne, Australia / Noorhidayu Musa
by: Musa, Noorhidayu
Published: (2010)

The study of the factor that influence attitude towards viral marketing among Generation Y / Noorain Mohd Nordin, Munirah Mohamed and Ezatul Hasanah Jaidon
by: Mohd Nordin, Noorain, et al.
Published: (2019)

A study on personal selling element as a factors contribute to successful wealth planner in Prudential Assurance Malaysia Berhad Melaka / Muhammad Rofikhi Malik Ridzwan
by: Malik Ridzwan, Muhammad Rofikhi
Published: (2009)

Halal values and attitude among Muslim worldwide: Does it affect the adaptation of marketing program strategy? / Hazlinda Hassan and Jamil Bojei
by: Hassan, Hazlinda, et al.
Published: (2019)

Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar
by: Mohtar, Nor Marini
Published: (2007)

The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin
by: Hussin, Suhailey
Published: (2007)

A study on the effectiveness of promotion mix activities practiced by Pusat Zakat Melaka and impacts on zakat collection in Malacca / Norzilla Mohammad Aripin
by: Mohammad Aripin, Norzilla
Published: (2011)

Market orientation, nonfinancial performance measures, and performance: evidence from Thailand / Sirilak Bangchokdee, Lokman Mia and Samkao Runglertkrengkrai
by: Sirilak, Bangchokdee, et al.
Published: (2013)

The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas
by: Abas, Norlela
Published: (2008)

The effectiveness of marketing strategy in Bank Rakyat at Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim
by: Abdul Rahim, Lilisari
Published: (2008)

Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail
by: Abdull Sattar@Ismail, Aziemah
Published: (2015)