Customer-supplier relationship management performance model for SMEs: the integration of financial and technology strategy / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir.

Customer-supplier relationship management performance model for SMEs: the integration of financial and technology strategy / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir.

Small and medium enterprises (SMEs) are playing an increasingly important role in sustaining economics growth and logistic system in Malaysia.SMEs also play a very crucial role in customer relationship as they may serve the roles of customer, distributor producer and supplier. However,adaption of cu...

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Bibliographic Details
Main Authors: Mohamad Shah, Muhamad Fairos, Wahab, Samsudin, Tahir, Mohd Subri
Format: Article
Language:English
Published: Universiti Teknologi Mara Selangor 2016
Subjects:
Small business. Medium-sized business
Malaysia
Online Access:https://ir.uitm.edu.my/id/eprint/33012/

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