A study on the factors that influence corporate reputation at university: A case study at University Malaysia Kelantan / Mohd Faizul Mohd Nor

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A study on the factors that influence corporate reputation at university: A case study at University Malaysia Kelantan / Mohd Faizul Mohd Nor

The aim of this study was to examine the factors that contribute to corporate reputation towards university, focusing upon University Malaysia Kelantan, Pengkalan Chepa, Kelantan. There are three factors being studied, which were: emotional appeal, products and services, and corporate social respons...

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Bibliographic Details
Main Author:	Mohd Nor, Mohd Faizul
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Branding (Marketing) Management Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/33007/

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