Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi
„Buy Malaysia Product Campaign‟ was introduced by The Ministry of Domestic Trade, Co- operatives And Consumerism and has been around for 27 years since 1984 where the purpose of this campaign is to escalate the consumer demand towards Malaysia product in order to reduce domestic dependency towards i...
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| Format: | Thesis |
| Language: | English |
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2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/32989/ |
| _version_ | 1848808165331697664 |
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| author | Mohd Azmi, Nor Hafiza |
| author_facet | Mohd Azmi, Nor Hafiza |
| author_sort | Mohd Azmi, Nor Hafiza |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | „Buy Malaysia Product Campaign‟ was introduced by The Ministry of Domestic Trade, Co- operatives And Consumerism and has been around for 27 years since 1984 where the purpose of this campaign is to escalate the consumer demand towards Malaysia product in order to reduce domestic dependency towards imported goods and to accelerate economic growth in the country. The primary purpose of this study is to identify the main factors that influence consumer perception towards buying Malaysia products at Western Pahang and focused at three area which are Bentong, Raub, and Temerloh. The researcher had distributed 150 questionnaires and only 130 of questionnaires were returned by respondents. This research examines whether local producers, product quality, brand conceptualization and Country of Origin are influence the consumer perception towards buying Malaysia products. The data were analyzed using SPSS through reliability, frequencies, and correlation. Based on the findings, three out four factors are significant relationship which are local producer, product quality and brand conceptualization while Country-of Origin factor is not significant. The most important factor to influence customer perception towards buying Malaysia products is product quality |
| first_indexed | 2025-11-14T22:54:23Z |
| format | Thesis |
| id | uitm-32989 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:54:23Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-329892020-08-03T02:18:08Z https://ir.uitm.edu.my/id/eprint/32989/ Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi Mohd Azmi, Nor Hafiza Commodities. Commercial products. Generic products Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling „Buy Malaysia Product Campaign‟ was introduced by The Ministry of Domestic Trade, Co- operatives And Consumerism and has been around for 27 years since 1984 where the purpose of this campaign is to escalate the consumer demand towards Malaysia product in order to reduce domestic dependency towards imported goods and to accelerate economic growth in the country. The primary purpose of this study is to identify the main factors that influence consumer perception towards buying Malaysia products at Western Pahang and focused at three area which are Bentong, Raub, and Temerloh. The researcher had distributed 150 questionnaires and only 130 of questionnaires were returned by respondents. This research examines whether local producers, product quality, brand conceptualization and Country of Origin are influence the consumer perception towards buying Malaysia products. The data were analyzed using SPSS through reliability, frequencies, and correlation. Based on the findings, three out four factors are significant relationship which are local producer, product quality and brand conceptualization while Country-of Origin factor is not significant. The most important factor to influence customer perception towards buying Malaysia products is product quality 2011-04 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/32989/1/32989.pdf Mohd Azmi, Nor Hafiza (2011) Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan. |
| spellingShingle | Commodities. Commercial products. Generic products Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Mohd Azmi, Nor Hafiza Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi |
| title | Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi |
| title_full | Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi |
| title_fullStr | Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi |
| title_full_unstemmed | Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi |
| title_short | Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi |
| title_sort | consumer perception towards buying malaysia products: a case study among customers in western pahang / nor hafiza mohd azmi |
| topic | Commodities. Commercial products. Generic products Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/32989/ |