Consumer preferences towards broadband internet services: a study in Kota Bharu, Kelantan / Meor Hazwan Mat Hassan

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Consumer preferences towards broadband internet services: a study in Kota Bharu, Kelantan / Meor Hazwan Mat Hassan

The aim of this study was to examine the consumer preferences impact on choosing broadband internet service by consumer in Kota Bharu. There are four (4) independent variables that been studied, which were price, service quality, brand image and promotion. This study also was conduct to examine the...

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Bibliographic Details
Main Author:	Mat Hassan, Meor Hazwan
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Telecommunication industry. Telegraph Online information services industry. Including Internet service providers Computer networks. Electronic information resources. Wireless Internet.
Online Access:	https://ir.uitm.edu.my/id/eprint/32952/

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