E-business adoption among homestay businesses: the Sarawak experience / Muhammad Omar …[et al.]
Information technology (IT) is now universally deemed by business organizations as an essential tool that they use to run their business activities and processes. The escalation of internet penetration in Sarawak has augmented new opportunities to the small medium enterprises (SMEs) to adopt e-busin...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi Mara Selangor
2015
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/32951/ |
| _version_ | 1848808155211890688 |
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| author | Omar, Muhammad Kasuma, Jati Asit, Roystance Achan, Pauline Mojolou, Dean Nelson |
| author_facet | Omar, Muhammad Kasuma, Jati Asit, Roystance Achan, Pauline Mojolou, Dean Nelson |
| author_sort | Omar, Muhammad |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Information technology (IT) is now universally deemed by business organizations as an essential tool that they use to run their business activities and processes. The escalation of internet penetration in Sarawak has augmented new opportunities to the small medium enterprises (SMEs) to adopt e-business toward sustaining their businesses. The objectives of this study are to identify factors that influence e-business adoption among homestays in Kuching, Sarawak and to determine which factor has the most
significant influence in its adoption. For the purpose of this study, the reviewed IT adoption model used is the technology-organizationenvironment (TOE) framework. This framework identifies three elements that drive the adoption of technology which are technological, organizational and environmental factors. A total of 150 homestay businesses within the city of Kuching were chosen to participate in the survey. Data were analysed using correlation analysis and multiple regression analysis. The findings indicated that organizational factor has the most significant influence on e-business adoption among the homestay owners in Kuching, Sarawak. |
| first_indexed | 2025-11-14T22:54:13Z |
| format | Article |
| id | uitm-32951 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:54:13Z |
| publishDate | 2015 |
| publisher | Universiti Teknologi Mara Selangor |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-329512022-07-04T05:42:41Z https://ir.uitm.edu.my/id/eprint/32951/ E-business adoption among homestay businesses: the Sarawak experience / Muhammad Omar …[et al.] abrij Omar, Muhammad Kasuma, Jati Asit, Roystance Achan, Pauline Mojolou, Dean Nelson HF Commerce Electronic commerce Malaysia Information technology (IT) is now universally deemed by business organizations as an essential tool that they use to run their business activities and processes. The escalation of internet penetration in Sarawak has augmented new opportunities to the small medium enterprises (SMEs) to adopt e-business toward sustaining their businesses. The objectives of this study are to identify factors that influence e-business adoption among homestays in Kuching, Sarawak and to determine which factor has the most significant influence in its adoption. For the purpose of this study, the reviewed IT adoption model used is the technology-organizationenvironment (TOE) framework. This framework identifies three elements that drive the adoption of technology which are technological, organizational and environmental factors. A total of 150 homestay businesses within the city of Kuching were chosen to participate in the survey. Data were analysed using correlation analysis and multiple regression analysis. The findings indicated that organizational factor has the most significant influence on e-business adoption among the homestay owners in Kuching, Sarawak. Universiti Teknologi Mara Selangor 2015-12 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/32951/1/32951.pdf Omar, Muhammad and Kasuma, Jati and Asit, Roystance and Achan, Pauline and Mojolou, Dean Nelson (2015) E-business adoption among homestay businesses: the Sarawak experience / Muhammad Omar …[et al.]. (2015) Advances in Business Research International Journal <https://ir.uitm.edu.my/view/publication/Advances_in_Business_Research_International_Journal.html>, 1 (2). pp. 1-9. ISSN 2462-1838 https://myjms.mohe.gov.my/index.php/ABRIJ/ |
| spellingShingle | HF Commerce Electronic commerce Malaysia Omar, Muhammad Kasuma, Jati Asit, Roystance Achan, Pauline Mojolou, Dean Nelson E-business adoption among homestay businesses: the Sarawak experience / Muhammad Omar …[et al.] |
| title | E-business adoption among homestay businesses: the Sarawak experience / Muhammad Omar …[et al.] |
| title_full | E-business adoption among homestay businesses: the Sarawak experience / Muhammad Omar …[et al.] |
| title_fullStr | E-business adoption among homestay businesses: the Sarawak experience / Muhammad Omar …[et al.] |
| title_full_unstemmed | E-business adoption among homestay businesses: the Sarawak experience / Muhammad Omar …[et al.] |
| title_short | E-business adoption among homestay businesses: the Sarawak experience / Muhammad Omar …[et al.] |
| title_sort | e-business adoption among homestay businesses: the sarawak experience / muhammad omar …[et al.] |
| topic | HF Commerce Electronic commerce Malaysia |
| url | https://ir.uitm.edu.my/id/eprint/32951/ https://ir.uitm.edu.my/id/eprint/32951/ |