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Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar

The research tries to examine factors that can influence the brand awareness towards Malaysian National News Agency (BERNAMA), a case study in Wangsa Maju, Kuala Lumpur. The first factor that researcher try to find is advertising. Nowadays, advertising plays a high role especially to create the bran...

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Bibliographic Details
Main Author:	Omar, Nur Masturina
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Branding (Marketing) Management Marketing research. Marketing research companies. Sales forecasting
Online Access:	https://ir.uitm.edu.my/id/eprint/32940/

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