Key variables for successful relationship marketing in business-to-business market. Case study: Telekom Malaysia Berhad (TM), Kota Bharu Kelantan / Norazian Mat Rifen

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Key variables for successful relationship marketing in business-to-business market. Case study: Telekom Malaysia Berhad (TM), Kota Bharu Kelantan / Norazian Mat Rifen

This research is to study about customer satisfaction, commitment, and trust on the successful of relationship marketing in business-to-business market. The study was conducted in one of the telecommunication company which is, Telekom Malaysia Berhad, specifically in Telekom Malaysia Berhad (TM) Kot...

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Bibliographic Details
Main Author:	Mat Rifen, Norazian
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Study and teaching. Research Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting
Online Access:	https://ir.uitm.edu.my/id/eprint/32924/

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