The effect of service quality and corporate image on staffs’ loyalty in UiTM Kelantan Branch / Nurul Qusna Mohd Zaki

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The effect of service quality and corporate image on staffs’ loyalty in UiTM Kelantan Branch / Nurul Qusna Mohd Zaki

This study investigated the staff loyalty among academic and non-academic staffs of University Technology MARA (UiTM) Kelantan Branch. Using quota sampling procedures, the 50 questionnaires were distributed to academic staff and then 50 questionnaires to non-academic staff in UiTM Kelantan Branch. A...

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Bibliographic Details
Main Author:	Mohd Zaki, Nurul Qusna
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Study and teaching. Research
Online Access:	https://ir.uitm.edu.my/id/eprint/32858/

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