Assessing the challenges and opportunities for small and medium enterprises (SMEs) in Thailand online retail market / Kwanrudee Prachaseree...[et al.]
Since the Thailand government focuses on its “Thailand 4.0” policy, which includes allocating a budget for the specific purpose of constructing a broadband network for all villages across the country, Small and Medium Enterprises (SMEs) have tremendously contributed to the rapid growth in the countr...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA, Kedah
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/32857/ |
| _version_ | 1848808131856957440 |
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| author | Prachaseree, Kwanrudee Ahmad, Norzieiriani Md Isa, Normalisa |
| author_facet | Prachaseree, Kwanrudee Ahmad, Norzieiriani Md Isa, Normalisa |
| author_sort | Prachaseree, Kwanrudee |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Since the Thailand government focuses on its “Thailand 4.0” policy, which includes allocating a budget for the specific purpose of constructing a broadband network for all villages across the country, Small and Medium Enterprises (SMEs) have tremendously contributed to the rapid growth in the country’s economy. Although SMEs play an important role in Thailand’s online retail market, relatively little is known about Thailand’s online retailing market environment and Thai domestic online retailers’ dynamic business performance in the marketplace. Therefore, the present study aimed to extend an understanding of the competitive advantages of Thai domestic small and medium sized online retail firms and examine their growth potential in Thailand’s online retail marketplace. |
| first_indexed | 2025-11-14T22:53:51Z |
| format | Article |
| id | uitm-32857 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:53:51Z |
| publishDate | 2019 |
| publisher | Universiti Teknologi MARA, Kedah |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-328572021-01-14T17:06:20Z https://ir.uitm.edu.my/id/eprint/32857/ Assessing the challenges and opportunities for small and medium enterprises (SMEs) in Thailand online retail market / Kwanrudee Prachaseree...[et al.] voa Prachaseree, Kwanrudee Ahmad, Norzieiriani Md Isa, Normalisa Small business. Medium-sized business Computer networks. Electronic information resources. Including the Internet Since the Thailand government focuses on its “Thailand 4.0” policy, which includes allocating a budget for the specific purpose of constructing a broadband network for all villages across the country, Small and Medium Enterprises (SMEs) have tremendously contributed to the rapid growth in the country’s economy. Although SMEs play an important role in Thailand’s online retail market, relatively little is known about Thailand’s online retailing market environment and Thai domestic online retailers’ dynamic business performance in the marketplace. Therefore, the present study aimed to extend an understanding of the competitive advantages of Thai domestic small and medium sized online retail firms and examine their growth potential in Thailand’s online retail marketplace. Universiti Teknologi MARA, Kedah 2019 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/32857/1/AJ_KWANRUDEE%20PRACHASEREE%20VOA%20K%2019.pdf Prachaseree, Kwanrudee and Ahmad, Norzieiriani and Md Isa, Normalisa (2019) Assessing the challenges and opportunities for small and medium enterprises (SMEs) in Thailand online retail market / Kwanrudee Prachaseree...[et al.]. (2019) Voice of Academia (VOA) <https://ir.uitm.edu.my/view/publication/Voice_of_Academia_=28VOA=29.html>, 15 (1). pp. 52-62. ISSN 2682-7840 https://voa.uitm.edu.my/ |
| spellingShingle | Small business. Medium-sized business Computer networks. Electronic information resources. Including the Internet Prachaseree, Kwanrudee Ahmad, Norzieiriani Md Isa, Normalisa Assessing the challenges and opportunities for small and medium enterprises (SMEs) in Thailand online retail market / Kwanrudee Prachaseree...[et al.] |
| title | Assessing the challenges and opportunities for small and medium enterprises (SMEs) in Thailand online retail market / Kwanrudee Prachaseree...[et al.] |
| title_full | Assessing the challenges and opportunities for small and medium enterprises (SMEs) in Thailand online retail market / Kwanrudee Prachaseree...[et al.] |
| title_fullStr | Assessing the challenges and opportunities for small and medium enterprises (SMEs) in Thailand online retail market / Kwanrudee Prachaseree...[et al.] |
| title_full_unstemmed | Assessing the challenges and opportunities for small and medium enterprises (SMEs) in Thailand online retail market / Kwanrudee Prachaseree...[et al.] |
| title_short | Assessing the challenges and opportunities for small and medium enterprises (SMEs) in Thailand online retail market / Kwanrudee Prachaseree...[et al.] |
| title_sort | assessing the challenges and opportunities for small and medium enterprises (smes) in thailand online retail market / kwanrudee prachaseree...[et al.] |
| topic | Small business. Medium-sized business Computer networks. Electronic information resources. Including the Internet |
| url | https://ir.uitm.edu.my/id/eprint/32857/ https://ir.uitm.edu.my/id/eprint/32857/ |