Level of customer satisfaction toward building customer loyalty : a case study at Binaraya PKINK Sdn Bhd / Nurul Aida Mohd Zin

Level of customer satisfaction toward building customer loyalty : a case study at Binaraya PKINK Sdn Bhd / Nurul Aida Mohd Zin

Every supplier wants to create and retain a loyal customer who engages in continued profitable business. Customer loyalty is the measure of success of the supplier in retaining a long term relationship with the customer. Thus customer loyalty is when a supplier receives the ultimate reward of effort...

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Bibliographic Details
Main Author: Mohd Zin, Nurul Aida
Format: Thesis
Language:English
Published: 2012
Subjects:
Study and teaching. Research
Consumer satisfaction
Customer services. Customer relations
Online Access:https://ir.uitm.edu.my/id/eprint/32855/

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