The study of customers' acceptance towards Felda Prodata Systems Sdn Bhd inbound marketing programs in Kuala Lumpur / Che Zuren Yusrena Che Yussof

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The study of customers' acceptance towards Felda Prodata Systems Sdn Bhd inbound marketing programs in Kuala Lumpur / Che Zuren Yusrena Che Yussof

The aim of this study was to examine the factors that influencing customers’ acceptance towards Felda Prodata Systems Sdn Bhd inbound marketing programs in Kuala Lumpur. There are five factors that been studied, which were perceived usefulness, perceived ease to use, trust, perceived enjoyment and a...

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Bibliographic Details
Main Author:	Che Yusoff, Che Zuren Yusrena
Format:	Thesis
Language:	English
Published:	2012
Subjects:	Study and teaching. Research Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/32846/

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