Consuming for status among Malaysian working women / Sukjeet K. Sandhu and Laily Paim

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Consuming for status among Malaysian working women / Sukjeet K. Sandhu and Laily Paim

This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narro...

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Bibliographic Details
Main Authors:	K.Sandhu, Sukjeet, Paim, Laily
Format:	Article
Language:	English
Published:	Universiti Teknologi Mara Selangor 2016
Subjects:	Labor. Work. Working class Women
Online Access:	https://ir.uitm.edu.my/id/eprint/32803/

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