A study of determinant of Y Generation vacation preferences / Nur Hayati Nabilah Shaharani

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A study of determinant of Y Generation vacation preferences / Nur Hayati Nabilah Shaharani

The purpose of this research is to study the determinant of Y generation vacation preferences. The factors of choice for destination (dependent variable) include cost, number of days and purpose of holidays (independent variable). A questionnaire related to these variables was constructed and 335 co...

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Bibliographic Details
Main Author:	Shaharani, Nur Hayati Nabilah
Format:	Student Project
Language:	English
Published:	2015
Subjects:	Travel and the state. Tourism Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/32682/

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