The factor that affecting customer satisfaction in insurance Prudential BSN Takaful / Nur Eylia Razali and Nurfatin Abdul Karim
The research paper is about a study on the factors that are affect customer satisfaction in Insurance Prudential BSN Takaful. The objectives of this study are to measure the level of customer satisfaction and service quality of Insurance Prudential BSN Takaful customers and to investigate the relati...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/32638/ |
| _version_ | 1848808076040208384 |
|---|---|
| author | Razali, Nur Eylia Abdul Karim, Nurfatin |
| author_facet | Razali, Nur Eylia Abdul Karim, Nurfatin |
| author_sort | Razali, Nur Eylia |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The research paper is about a study on the factors that are affect customer satisfaction in Insurance Prudential BSN Takaful. The objectives of this study are to measure the level of customer satisfaction and service quality of Insurance Prudential BSN Takaful customers and to investigate the relationship between customer satisfaction and SERVQUAL dimensions which are tangible, reliability, responsiveness, assurance, and empathy among Insurance Prudential BSN Takaful. In this study, the primary and secondary data will be used. this is including the interview, questionnaires, journals, books and articles. Method that has been used to analyze the data that have been gathered is reliability test, descriptive analysis and pearson correlation. In the end of this study, the researcher conclude that the level of customer satisfaction in Insurance Prudential BSN Takaful and service quality is high and there are significant relationship between customer satisfaction and service quality dimensions which are tangible, reliability, responsiveness, assurance and empathy among customer Insurance Prudential BSN Takaful. |
| first_indexed | 2025-11-14T22:52:58Z |
| format | Student Project |
| id | uitm-32638 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:52:58Z |
| publishDate | 2013 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-326382020-10-30T05:06:39Z https://ir.uitm.edu.my/id/eprint/32638/ The factor that affecting customer satisfaction in insurance Prudential BSN Takaful / Nur Eylia Razali and Nurfatin Abdul Karim Razali, Nur Eylia Abdul Karim, Nurfatin Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Insurance business. Insurance management The research paper is about a study on the factors that are affect customer satisfaction in Insurance Prudential BSN Takaful. The objectives of this study are to measure the level of customer satisfaction and service quality of Insurance Prudential BSN Takaful customers and to investigate the relationship between customer satisfaction and SERVQUAL dimensions which are tangible, reliability, responsiveness, assurance, and empathy among Insurance Prudential BSN Takaful. In this study, the primary and secondary data will be used. this is including the interview, questionnaires, journals, books and articles. Method that has been used to analyze the data that have been gathered is reliability test, descriptive analysis and pearson correlation. In the end of this study, the researcher conclude that the level of customer satisfaction in Insurance Prudential BSN Takaful and service quality is high and there are significant relationship between customer satisfaction and service quality dimensions which are tangible, reliability, responsiveness, assurance and empathy among customer Insurance Prudential BSN Takaful. 2013 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/32638/1/32638.pdf Razali, Nur Eylia and Abdul Karim, Nurfatin (2013) The factor that affecting customer satisfaction in insurance Prudential BSN Takaful / Nur Eylia Razali and Nurfatin Abdul Karim. (2013) [Student Project] <http://terminalib.uitm.edu.my/32638.pdf> (Unpublished) |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Insurance business. Insurance management Razali, Nur Eylia Abdul Karim, Nurfatin The factor that affecting customer satisfaction in insurance Prudential BSN Takaful / Nur Eylia Razali and Nurfatin Abdul Karim |
| title | The factor that affecting customer satisfaction in insurance Prudential BSN Takaful / Nur Eylia Razali and Nurfatin Abdul Karim |
| title_full | The factor that affecting customer satisfaction in insurance Prudential BSN Takaful / Nur Eylia Razali and Nurfatin Abdul Karim |
| title_fullStr | The factor that affecting customer satisfaction in insurance Prudential BSN Takaful / Nur Eylia Razali and Nurfatin Abdul Karim |
| title_full_unstemmed | The factor that affecting customer satisfaction in insurance Prudential BSN Takaful / Nur Eylia Razali and Nurfatin Abdul Karim |
| title_short | The factor that affecting customer satisfaction in insurance Prudential BSN Takaful / Nur Eylia Razali and Nurfatin Abdul Karim |
| title_sort | factor that affecting customer satisfaction in insurance prudential bsn takaful / nur eylia razali and nurfatin abdul karim |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Insurance business. Insurance management |
| url | https://ir.uitm.edu.my/id/eprint/32638/ |