A study of customer acceptance towards Streamyx products offered by Telekom Malaysia (TM) Berhad, Melaka / Nur Eirna Jamaluddin

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A study of customer acceptance towards Streamyx products offered by Telekom Malaysia (TM) Berhad, Melaka / Nur Eirna Jamaluddin

The purpose of this research is to study customer acceptance towards Streamyx products offered by TM. The study was conducted among customers in Melaka especially who live in Ayer Keroh area. Technology Acceptance Model (TAM) is one of the most suitable models available to study this customer accept...

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Bibliographic Details
Main Author:	Jamaluddin, Nur Eirna
Format:	Student Project
Language:	English
Published:	2009
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/32632/

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