Factors affecting selection of Islamic credit card offered by Islamic banks among HSBC Bank employees / Nur Dhiya Abdullah

Islamic credit card or better known as Credit Card‐i is one of the alternative banking products introduced by Islamic financial institutions in Malaysia to substitute the conventional credit card. It acts as a tool of financial offered by many Islamic Banks. Hence, this study explored the factors af...

Full description

Bibliographic Details
Main Author: Abdullah, Nur Dhiya
Format: Student Project
Language:English
Published: 2012
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/32622/
_version_ 1848808071984316416
author Abdullah, Nur Dhiya
author_facet Abdullah, Nur Dhiya
author_sort Abdullah, Nur Dhiya
building UiTM Institutional Repository
collection Online Access
description Islamic credit card or better known as Credit Card‐i is one of the alternative banking products introduced by Islamic financial institutions in Malaysia to substitute the conventional credit card. It acts as a tool of financial offered by many Islamic Banks. Hence, this study explored the factors affecting HSBC Bank employees’ decision in selecting Islamic credit card that is offered by Islamic banks. The Theory of Planned Behavior will be applied in order to examine the connection between individual attitude, subjective norm and perceived behavior control towards behavioral intention of using Islamic credit card. In addition to that, the analysis was done using frequency analysis, descriptive statistics, reliability analysis, Pearson Correlation Coefficient and multiple regression models for the purpose of testing the relationship between the variables. Survey data of 100 respondents from HSBC Bank were tested using these models. The result of this study has been found that only reputation of Islamic banks is the important factor towards selection of Islamic credit card whilst service quality, media awareness, social influence and religious insignificantly affect the intention of HSBC Bank employees to use Islamic credit card. This paper would offer compelling information pertaining to the factors which are highly potential in affecting HSBC Bank employees to choose Islamic credit card. Hence, the outcomes of this study would be crucial for banks managers and decision maker to structure effective strategy to contend and compete with the highly competitive banking industry in Malaysia.
first_indexed 2025-11-14T22:52:54Z
format Student Project
id uitm-32622
institution Universiti Teknologi MARA
institution_category Local University
language English
last_indexed 2025-11-14T22:52:54Z
publishDate 2012
recordtype eprints
repository_type Digital Repository
spelling uitm-326222020-11-19T05:20:18Z https://ir.uitm.edu.my/id/eprint/32622/ Factors affecting selection of Islamic credit card offered by Islamic banks among HSBC Bank employees / Nur Dhiya Abdullah Abdullah, Nur Dhiya Bank loans. Bank credit. Commercial loans Finance, Islamic Islamic credit card or better known as Credit Card‐i is one of the alternative banking products introduced by Islamic financial institutions in Malaysia to substitute the conventional credit card. It acts as a tool of financial offered by many Islamic Banks. Hence, this study explored the factors affecting HSBC Bank employees’ decision in selecting Islamic credit card that is offered by Islamic banks. The Theory of Planned Behavior will be applied in order to examine the connection between individual attitude, subjective norm and perceived behavior control towards behavioral intention of using Islamic credit card. In addition to that, the analysis was done using frequency analysis, descriptive statistics, reliability analysis, Pearson Correlation Coefficient and multiple regression models for the purpose of testing the relationship between the variables. Survey data of 100 respondents from HSBC Bank were tested using these models. The result of this study has been found that only reputation of Islamic banks is the important factor towards selection of Islamic credit card whilst service quality, media awareness, social influence and religious insignificantly affect the intention of HSBC Bank employees to use Islamic credit card. This paper would offer compelling information pertaining to the factors which are highly potential in affecting HSBC Bank employees to choose Islamic credit card. Hence, the outcomes of this study would be crucial for banks managers and decision maker to structure effective strategy to contend and compete with the highly competitive banking industry in Malaysia. 2012 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/32622/1/32622.pdf Abdullah, Nur Dhiya (2012) Factors affecting selection of Islamic credit card offered by Islamic banks among HSBC Bank employees / Nur Dhiya Abdullah. (2012) [Student Project] <http://terminalib.uitm.edu.my/32622.pdf> (Unpublished)
spellingShingle Bank loans. Bank credit. Commercial loans
Finance, Islamic
Abdullah, Nur Dhiya
Factors affecting selection of Islamic credit card offered by Islamic banks among HSBC Bank employees / Nur Dhiya Abdullah
title Factors affecting selection of Islamic credit card offered by Islamic banks among HSBC Bank employees / Nur Dhiya Abdullah
title_full Factors affecting selection of Islamic credit card offered by Islamic banks among HSBC Bank employees / Nur Dhiya Abdullah
title_fullStr Factors affecting selection of Islamic credit card offered by Islamic banks among HSBC Bank employees / Nur Dhiya Abdullah
title_full_unstemmed Factors affecting selection of Islamic credit card offered by Islamic banks among HSBC Bank employees / Nur Dhiya Abdullah
title_short Factors affecting selection of Islamic credit card offered by Islamic banks among HSBC Bank employees / Nur Dhiya Abdullah
title_sort factors affecting selection of islamic credit card offered by islamic banks among hsbc bank employees / nur dhiya abdullah
topic Bank loans. Bank credit. Commercial loans
Finance, Islamic
url https://ir.uitm.edu.my/id/eprint/32622/