Determinants of customer awareness towards insurance products in MCIS Zurich Melaka / Nur Azean Sholehah Aziz

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Determinants of customer awareness towards insurance products in MCIS Zurich Melaka / Nur Azean Sholehah Aziz

This research is about the level of customer awareness towards insurance product in MCIS Zurich. The independent variable such as choice of media, quality of products, campaign and intermediaries, are being identify in order to make an investigated whether or not these independent have significant a...

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Bibliographic Details
Main Author:	Aziz, Nur Azean Sholehah
Format:	Student Project
Language:	English
Published:	2011
Subjects:	Awareness Insurance business. Insurance management
Online Access:	https://ir.uitm.edu.my/id/eprint/32601/

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