Determinants of customer awareness towards insurance products in MCIS Zurich Melaka / Nur Azean Sholehah Aziz
This research is about the level of customer awareness towards insurance product in MCIS Zurich. The independent variable such as choice of media, quality of products, campaign and intermediaries, are being identify in order to make an investigated whether or not these independent have significant a...
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| Format: | Student Project |
| Language: | English |
| Published: |
2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/32601/ |
| _version_ | 1848808066183593984 |
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| author | Aziz, Nur Azean Sholehah |
| author_facet | Aziz, Nur Azean Sholehah |
| author_sort | Aziz, Nur Azean Sholehah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This research is about the level of customer awareness towards insurance product in MCIS Zurich. The independent variable such as choice of media, quality of products, campaign and intermediaries, are being identify in order to make an investigated whether or not these independent have significant and influenced the customer awareness towards insurance products. This research was conducted in Melaka’s area where 50 questionnaires were distributed and 50 questionnaires were returned. In order to obtain the data, the researcher was used two methods that are primary and secondary data. Data analyzed using reliability test, frequency analysis, descriptive statistics and backward elimination method. Based on the analysis, the result showed that campaign is the most contribute factor that customer awareness towards insurance products in MCIS Zurich Melaka branch. Zurich Melaka branch. |
| first_indexed | 2025-11-14T22:52:48Z |
| format | Student Project |
| id | uitm-32601 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:52:48Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-326012020-10-30T04:31:52Z https://ir.uitm.edu.my/id/eprint/32601/ Determinants of customer awareness towards insurance products in MCIS Zurich Melaka / Nur Azean Sholehah Aziz Aziz, Nur Azean Sholehah Awareness Insurance business. Insurance management This research is about the level of customer awareness towards insurance product in MCIS Zurich. The independent variable such as choice of media, quality of products, campaign and intermediaries, are being identify in order to make an investigated whether or not these independent have significant and influenced the customer awareness towards insurance products. This research was conducted in Melaka’s area where 50 questionnaires were distributed and 50 questionnaires were returned. In order to obtain the data, the researcher was used two methods that are primary and secondary data. Data analyzed using reliability test, frequency analysis, descriptive statistics and backward elimination method. Based on the analysis, the result showed that campaign is the most contribute factor that customer awareness towards insurance products in MCIS Zurich Melaka branch. Zurich Melaka branch. 2011 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/32601/1/32601.pdf Aziz, Nur Azean Sholehah (2011) Determinants of customer awareness towards insurance products in MCIS Zurich Melaka / Nur Azean Sholehah Aziz. (2011) [Student Project] <http://terminalib.uitm.edu.my/32601.pdf> (Unpublished) |
| spellingShingle | Awareness Insurance business. Insurance management Aziz, Nur Azean Sholehah Determinants of customer awareness towards insurance products in MCIS Zurich Melaka / Nur Azean Sholehah Aziz |
| title | Determinants of customer awareness towards insurance products in MCIS Zurich Melaka / Nur Azean Sholehah Aziz |
| title_full | Determinants of customer awareness towards insurance products in MCIS Zurich Melaka / Nur Azean Sholehah Aziz |
| title_fullStr | Determinants of customer awareness towards insurance products in MCIS Zurich Melaka / Nur Azean Sholehah Aziz |
| title_full_unstemmed | Determinants of customer awareness towards insurance products in MCIS Zurich Melaka / Nur Azean Sholehah Aziz |
| title_short | Determinants of customer awareness towards insurance products in MCIS Zurich Melaka / Nur Azean Sholehah Aziz |
| title_sort | determinants of customer awareness towards insurance products in mcis zurich melaka / nur azean sholehah aziz |
| topic | Awareness Insurance business. Insurance management |
| url | https://ir.uitm.edu.my/id/eprint/32601/ |