China tourists’ experiences with longhouse homestays in Sarawak / Liping Wang... [et al.]
There are many types of eco-cultural tourism products and the homestays are popular in Malaysia. In Sarawak, the Longhouse homestay programmes are attractive to foreign tourists and the tourists from China are great potential customers. Hence, the expectations and experiences of the China tourists n...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA Cawangan Sarawak
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/32591/ |
| _version_ | 1848808063538036736 |
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| author | Wang, Liping Hu, Mingqi Guo, Zhenfeng Sun, Peipei Geng, Fangmei Voon, Booho |
| author_facet | Wang, Liping Hu, Mingqi Guo, Zhenfeng Sun, Peipei Geng, Fangmei Voon, Booho |
| author_sort | Wang, Liping |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | There are many types of eco-cultural tourism products and the homestays are popular in Malaysia. In Sarawak, the Longhouse homestay programmes are attractive to foreign tourists and the tourists from China are great potential customers. Hence, the expectations and experiences of the China tourists need to be well understood as they might have different expectations. The main objective of this exploratory research was to identify the important dimensions and specific aspects of the China tourists’ experiences with the longhouse homestays, specifically with a Bidayuh longhouse in Kuching. It was a qualitative research using site visits and focus group interview. The visits and interviews involved five China tourists. The contents of the interviews were analyzed and their experiences were categorized to form more than 15 dimensions with the respective items. The fifteen dimensions were, namely: Journey, ICT, Communication with Tourist, Culture, Moral, Education, Tourist Service, Tourist Engagement, Homestay Management, Food and Beverages, Cleanliness, Nature, Built Environment, Art, and Security. Besides, their suggestions were also obtained for the homestay programme to be improved. The limitations of this research and direction for future research were also discussed. |
| first_indexed | 2025-11-14T22:52:46Z |
| format | Article |
| id | uitm-32591 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:52:46Z |
| publishDate | 2019 |
| publisher | Universiti Teknologi MARA Cawangan Sarawak |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-325912022-08-26T09:11:59Z https://ir.uitm.edu.my/id/eprint/32591/ China tourists’ experiences with longhouse homestays in Sarawak / Liping Wang... [et al.] ijsms Wang, Liping Hu, Mingqi Guo, Zhenfeng Sun, Peipei Geng, Fangmei Voon, Booho Travel and the state. Tourism History of discoveries, explorations, and travel There are many types of eco-cultural tourism products and the homestays are popular in Malaysia. In Sarawak, the Longhouse homestay programmes are attractive to foreign tourists and the tourists from China are great potential customers. Hence, the expectations and experiences of the China tourists need to be well understood as they might have different expectations. The main objective of this exploratory research was to identify the important dimensions and specific aspects of the China tourists’ experiences with the longhouse homestays, specifically with a Bidayuh longhouse in Kuching. It was a qualitative research using site visits and focus group interview. The visits and interviews involved five China tourists. The contents of the interviews were analyzed and their experiences were categorized to form more than 15 dimensions with the respective items. The fifteen dimensions were, namely: Journey, ICT, Communication with Tourist, Culture, Moral, Education, Tourist Service, Tourist Engagement, Homestay Management, Food and Beverages, Cleanliness, Nature, Built Environment, Art, and Security. Besides, their suggestions were also obtained for the homestay programme to be improved. The limitations of this research and direction for future research were also discussed. Universiti Teknologi MARA Cawangan Sarawak 2019-10 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/32591/1/32591.pdf Wang, Liping and Hu, Mingqi and Guo, Zhenfeng and Sun, Peipei and Geng, Fangmei and Voon, Booho (2019) China tourists’ experiences with longhouse homestays in Sarawak / Liping Wang... [et al.]. (2019) International Journal of Service Management and Sustainability (IJSMS) <https://ir.uitm.edu.my/view/publication/International_Journal_of_Service_Management_and_Sustainability_=28IJSMS=29.html>, 4 (2). pp. 1-26. ISSN 2550-1569 http://www.ijsmssarawak.com/ |
| spellingShingle | Travel and the state. Tourism History of discoveries, explorations, and travel Wang, Liping Hu, Mingqi Guo, Zhenfeng Sun, Peipei Geng, Fangmei Voon, Booho China tourists’ experiences with longhouse homestays in Sarawak / Liping Wang... [et al.] |
| title | China tourists’ experiences with longhouse homestays in Sarawak / Liping Wang... [et al.] |
| title_full | China tourists’ experiences with longhouse homestays in Sarawak / Liping Wang... [et al.] |
| title_fullStr | China tourists’ experiences with longhouse homestays in Sarawak / Liping Wang... [et al.] |
| title_full_unstemmed | China tourists’ experiences with longhouse homestays in Sarawak / Liping Wang... [et al.] |
| title_short | China tourists’ experiences with longhouse homestays in Sarawak / Liping Wang... [et al.] |
| title_sort | china tourists’ experiences with longhouse homestays in sarawak / liping wang... [et al.] |
| topic | Travel and the state. Tourism History of discoveries, explorations, and travel |
| url | https://ir.uitm.edu.my/id/eprint/32591/ https://ir.uitm.edu.my/id/eprint/32591/ |