The study on factors that influence awareness among the customers of Utusan Malaysia digital newspaper / Nur Habibah Najwa Abidin and Wan Muhammad Syahmi Wan Mohd Sabri

The study on factors that influence awareness among the customers of Utusan Malaysia digital newspaper / Nur Habibah Najwa Abidin and Wan Muhammad Syahmi Wan Mohd Sabri

In recent years, the development of the Internet has affected the way in which most business work. Newspaper publishing is one of the activities that have been more affected by the development of the Internet. In fact, the appearance of the new digital media has implied important changes in this sec...

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Bibliographic Details
Main Authors: Abidin, Nur Habibah Najwa, Wan Mohd Sabri, Wan Muhammad Syahmi
Format: Student Project
Language:English
Published: 2013
Subjects:
Malaysian newspapers
Awareness
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/32588/

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