The study on factors that influence awareness among the customers of Utusan Malaysia digital newspaper / Nur Habibah Najwa Abidin and Wan Muhammad Syahmi Wan Mohd Sabri
In recent years, the development of the Internet has affected the way in which most business work. Newspaper publishing is one of the activities that have been more affected by the development of the Internet. In fact, the appearance of the new digital media has implied important changes in this sec...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/32588/ |
| _version_ | 1848808062773624832 |
|---|---|
| author | Abidin, Nur Habibah Najwa Wan Mohd Sabri, Wan Muhammad Syahmi |
| author_facet | Abidin, Nur Habibah Najwa Wan Mohd Sabri, Wan Muhammad Syahmi |
| author_sort | Abidin, Nur Habibah Najwa |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | In recent years, the development of the Internet has affected the way in which most business work. Newspaper publishing is one of the activities that have been more affected by the development of the Internet. In fact, the appearance of the new digital media has implied important changes in this sector. Some newspaper company grabs the opportunities by introducing digital newspaper. In an attempt to understand how consumers aware about the concepts of digital newspaper, this study seeks to explore the factors that influence awareness among the customer of Utusan Malaysia digital newspaper. In addition, this study also aims to find the relationship between dependent and independent variables. A study of 100 consumers of Utusan Malaysia digital newspaper shows that web site’s usability, reputation, familiarity and privacy are all significant and have relationships with awareness among the customer of Utusan Malaysia digital newspaper. |
| first_indexed | 2025-11-14T22:52:45Z |
| format | Student Project |
| id | uitm-32588 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:52:45Z |
| publishDate | 2013 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-325882020-10-30T04:26:39Z https://ir.uitm.edu.my/id/eprint/32588/ The study on factors that influence awareness among the customers of Utusan Malaysia digital newspaper / Nur Habibah Najwa Abidin and Wan Muhammad Syahmi Wan Mohd Sabri Abidin, Nur Habibah Najwa Wan Mohd Sabri, Wan Muhammad Syahmi Malaysian newspapers Awareness Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling In recent years, the development of the Internet has affected the way in which most business work. Newspaper publishing is one of the activities that have been more affected by the development of the Internet. In fact, the appearance of the new digital media has implied important changes in this sector. Some newspaper company grabs the opportunities by introducing digital newspaper. In an attempt to understand how consumers aware about the concepts of digital newspaper, this study seeks to explore the factors that influence awareness among the customer of Utusan Malaysia digital newspaper. In addition, this study also aims to find the relationship between dependent and independent variables. A study of 100 consumers of Utusan Malaysia digital newspaper shows that web site’s usability, reputation, familiarity and privacy are all significant and have relationships with awareness among the customer of Utusan Malaysia digital newspaper. 2013 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/32588/1/32588.pdf Abidin, Nur Habibah Najwa and Wan Mohd Sabri, Wan Muhammad Syahmi (2013) The study on factors that influence awareness among the customers of Utusan Malaysia digital newspaper / Nur Habibah Najwa Abidin and Wan Muhammad Syahmi Wan Mohd Sabri. (2013) [Student Project] <http://terminalib.uitm.edu.my/32588.pdf> (Unpublished) |
| spellingShingle | Malaysian newspapers Awareness Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Abidin, Nur Habibah Najwa Wan Mohd Sabri, Wan Muhammad Syahmi The study on factors that influence awareness among the customers of Utusan Malaysia digital newspaper / Nur Habibah Najwa Abidin and Wan Muhammad Syahmi Wan Mohd Sabri |
| title | The study on factors that influence awareness among the customers of Utusan Malaysia digital newspaper / Nur Habibah Najwa Abidin and Wan Muhammad Syahmi Wan Mohd Sabri |
| title_full | The study on factors that influence awareness among the customers of Utusan Malaysia digital newspaper / Nur Habibah Najwa Abidin and Wan Muhammad Syahmi Wan Mohd Sabri |
| title_fullStr | The study on factors that influence awareness among the customers of Utusan Malaysia digital newspaper / Nur Habibah Najwa Abidin and Wan Muhammad Syahmi Wan Mohd Sabri |
| title_full_unstemmed | The study on factors that influence awareness among the customers of Utusan Malaysia digital newspaper / Nur Habibah Najwa Abidin and Wan Muhammad Syahmi Wan Mohd Sabri |
| title_short | The study on factors that influence awareness among the customers of Utusan Malaysia digital newspaper / Nur Habibah Najwa Abidin and Wan Muhammad Syahmi Wan Mohd Sabri |
| title_sort | study on factors that influence awareness among the customers of utusan malaysia digital newspaper / nur habibah najwa abidin and wan muhammad syahmi wan mohd sabri |
| topic | Malaysian newspapers Awareness Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/32588/ |