Information channel on municipal services: a perspectives from local affairs / Zaherawati Zakaria and Kamarudin Ngah

Past studies on customer satisfaction in Malaysia highlight low awareness from the public in municipal services. The previous studies mainly address the lack of efforts and initiatives of the authorities in organizing effective participation programs in waste management, cleanliness, drainage an...

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Main Authors: Zakaria, Zaherawati, Ngah, Kamarudin
Format: Article
Language:English
Published: Universiti Teknologi MARA, Kedah 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/32582/
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author Zakaria, Zaherawati
Ngah, Kamarudin
author_facet Zakaria, Zaherawati
Ngah, Kamarudin
author_sort Zakaria, Zaherawati
building UiTM Institutional Repository
collection Online Access
description Past studies on customer satisfaction in Malaysia highlight low awareness from the public in municipal services. The previous studies mainly address the lack of efforts and initiatives of the authorities in organizing effective participation programs in waste management, cleanliness, drainage and culverts affairs. The Public Complaints Bureau stepped up efforts to promptly deal with complaints received from the public. On average, 50 per cent of complaints received were on the failure or delays in attending or responding to the needs of customers effectively. By using the quantitative methods approach, this study attempts to examine the factors that influence the community in Sungai Petani. The extent of satisfaction level in municipal services, both from internal customers and external customers attempt to establish association between customer satisfaction and social characteristics such as feedback towards complaint and information channel as resident and customer. Based on the findings, in order to make customer satisfaction increase on municipal services, future strategies need to be done by focusing on making customer satisfaction exercise more satisfactory and people more satisfy and participative
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spelling uitm-325822020-07-16T04:48:25Z https://ir.uitm.edu.my/id/eprint/32582/ Information channel on municipal services: a perspectives from local affairs / Zaherawati Zakaria and Kamarudin Ngah voa Zakaria, Zaherawati Ngah, Kamarudin Local government Past studies on customer satisfaction in Malaysia highlight low awareness from the public in municipal services. The previous studies mainly address the lack of efforts and initiatives of the authorities in organizing effective participation programs in waste management, cleanliness, drainage and culverts affairs. The Public Complaints Bureau stepped up efforts to promptly deal with complaints received from the public. On average, 50 per cent of complaints received were on the failure or delays in attending or responding to the needs of customers effectively. By using the quantitative methods approach, this study attempts to examine the factors that influence the community in Sungai Petani. The extent of satisfaction level in municipal services, both from internal customers and external customers attempt to establish association between customer satisfaction and social characteristics such as feedback towards complaint and information channel as resident and customer. Based on the findings, in order to make customer satisfaction increase on municipal services, future strategies need to be done by focusing on making customer satisfaction exercise more satisfactory and people more satisfy and participative Universiti Teknologi MARA, Kedah 2018 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/32582/1/AJ_ZAHERAWATI%20ZAKARIA%20VOA%20K%2018.pdf Zakaria, Zaherawati and Ngah, Kamarudin (2018) Information channel on municipal services: a perspectives from local affairs / Zaherawati Zakaria and Kamarudin Ngah. (2018) Voice of Academia (VOA) <https://ir.uitm.edu.my/view/publication/Voice_of_Academia_=28VOA=29.html>, 13 (2). pp. 48-63. ISSN 2682-7840 https://voa.uitm.edu.my/
spellingShingle Local government
Zakaria, Zaherawati
Ngah, Kamarudin
Information channel on municipal services: a perspectives from local affairs / Zaherawati Zakaria and Kamarudin Ngah
title Information channel on municipal services: a perspectives from local affairs / Zaherawati Zakaria and Kamarudin Ngah
title_full Information channel on municipal services: a perspectives from local affairs / Zaherawati Zakaria and Kamarudin Ngah
title_fullStr Information channel on municipal services: a perspectives from local affairs / Zaherawati Zakaria and Kamarudin Ngah
title_full_unstemmed Information channel on municipal services: a perspectives from local affairs / Zaherawati Zakaria and Kamarudin Ngah
title_short Information channel on municipal services: a perspectives from local affairs / Zaherawati Zakaria and Kamarudin Ngah
title_sort information channel on municipal services: a perspectives from local affairs / zaherawati zakaria and kamarudin ngah
topic Local government
url https://ir.uitm.edu.my/id/eprint/32582/
https://ir.uitm.edu.my/id/eprint/32582/