Students purchase intention towards counterfeit luxury fashion products / Nur Faziana Saadon

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Students purchase intention towards counterfeit luxury fashion products / Nur Faziana Saadon

This research was conducted to carry out a study entitled “Students Purchase Intentions Towards Counterfeit Luxury Fashion Products”. The purpose of this study is to investigate the key factors which lead to the purchase intentions among undergraduates. The four independent variables are information...

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Bibliographic Details
Main Author:	Saadon, Nur Faziana
Format:	Student Project
Language:	English
Published:	2015
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/32581/

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