The influence of store image on customer satisfaction: case study of Pemasaran Melaka Sdn. Bhd. / Nur Fatin Farhana Roslan and Nur Hazirah Hasri

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The influence of store image on customer satisfaction: case study of Pemasaran Melaka Sdn. Bhd. / Nur Fatin Farhana Roslan and Nur Hazirah Hasri

Pemasaran Melaka Sdn Bhd is a company that market Melaka products. During the first few years of its establishment, the customer accepted Pemasaran Melaka positively by the local authority. This can be indicated when many local entrepreneur want to supply the product in Pemasaran Melaka and the mont...

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Bibliographic Details
Main Authors:	Roslan, Nur Fatin Farhana, Hasri, Nur Hazirah
Format:	Student Project
Language:	English
Published:	2014
Subjects:	Public relations. Industrial publicity Corporate image Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/32578/

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