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Impact of brand strength and customer reviews: the case of rural tourism inns in China / Siyu Peng, Nicholas Su Miew Sing

As e-commerce continues to become an integral part of our lives, more and more purchase decisions are being made online. A significant contribution leading to such purchases stem from a few key factors, one of which, is customer reviews. Reviews are based on consumer experience and are increasingly...

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Bibliographic Details
Main Authors:	Peng, Siyu, Su Miew Sing, Nicholas
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA Cawangan Sarawak 2020
Subjects:	Social aspects. Social marketing Management
Online Access:	https://ir.uitm.edu.my/id/eprint/32558/

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