Determinants of guest experience and its influence on resort guest loyalty / Nor Diyana Mohammed Shobri

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Determinants of guest experience and its influence on resort guest loyalty / Nor Diyana Mohammed Shobri

The premise of this study is that in a consumer purchase decision process, there must be some phenomena that trigger the consumer‟s mind about their future consumption experience. In other words, consumers tend to develop perception and expectation towards their consumption experience. However, the...

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Bibliographic Details
Main Author:	Mohammed Shobri, Nor Diyana
Format:	Thesis
Language:	English
Published:	2020
Subjects:	Marketing Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/32555/

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