The roles of mass media, word of mouth and subjective norm: a study of family takaful purchase intention in Gombak, Selangor / Faiznur Ishak

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The roles of mass media, word of mouth and subjective norm: a study of family takaful purchase intention in Gombak, Selangor / Faiznur Ishak

The term Takaful is derived from the Arabic root word kafala which means responsibility, guarantee, amenability or suretyship. Hence, takaful means that joint guarantee or guaranteeing one another. Takaful is most referred as Islamic insurance as a result of the system that is based on the concept o...

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Bibliographic Details
Main Author:	Ishak, Faiznur
Format:	Student Project
Language:	English
Published:	2018
Subjects:	Insurance
Online Access:	https://ir.uitm.edu.my/id/eprint/32440/

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